Leasing a website simply means using a pre-built website by the developer which was more of a generic nature in the first place. These sites are already made and they have special structure in markup altogether.
These sites are in existent from long ago due to which, the search bots have visited millions of times due to the optimized structure, the page rank has been on higher side in this case. The generic nature of these sites is flexible enough to accommodate any kind of website for the customer.
When a developer will talk with the probable client, he will ask the client about the goal, target customer and other related details to the customer. After getting the required information, the site is built such a way that it is highly optimized and since the page rank was already higher, that site will be up on the search engine rankings compared to what it would have been had it been a completely new site.
There’s an added benefit also to these lease sites. Some customers are already familiar with the site and some of them may want to buy it so they will communicate to the owner/developer. Since these types of customers available, there are also companies who buys and sells leased website. Thus, lease website instantly creates a business and there is target audience who is searching for it.
If we need to compare, it can be compared to as plug and play type of devices. For example, monitors do not need to install any drivers unlike other components such as graphics card. You just plug it in and it works! Leased websites are also such like that. The site is already prebuilt and you just need to modify it to match with the content and job done. That’s what makes leasing website very popular and has the potential in the field of rent and rank SEO.
The lease websites make sure that the site is optimized for the search engines which enables one to not to spend much money on investing in search engine as advertisement and they can straight go to business without putting much effort in page ranking and search engine optimization. This is useful not only to small and medium industries but to big industries also. Since it is very difficult to go higher up in the rankings for the relatively new sites, lease website does make the work somewhat easier.
